How Startup Funding Has Already Changed in 2024 RazeTeam February 13, 2024
2024 startup landscape differs from 2021

How Startup Funding Has Already Changed in 2024 - A Front-Line Perspective

Author: Ed Kang

As an advisor, I work with over 50 founders weekly, with most raising money, giving me a unique perspective. I’ve seen term sheets and cheques of all sizes. And while it’s only February, it’s always beneficial to be prepared for what might occur for the rest of the year based on how we ended 2023 and our understanding of previous financial cycles.

As we navigate through 2024, it’s no secret that the startup funding landscape has undergone significant transformations that reshape how founders and investors interact. The echoes of 2021’s frothy investment climate are still heard in some corners, but today’s reality is starkly different. This shift can be attributed to several key factors, including the increased cost of capital, a pronounced flight to quality, prolonged deal-making timelines, and a cautious wait-and-see approach from investors, closely monitoring IPOs with an eye toward the 2025 (scorched earth) U.S. election. Let’s delve into these aspects to understand how startup funding has evolved this year.

Everything Has Changed Because the Cost of Capital Has Increased

Despite the seismic shifts in the funding environment, I shouldn’t be surprised as much as I am by the number of founders who continue to operate under the assumption that the funding environment remains as favorable as it was in 2021. It’s a misalignment with reality, and I’ll be direct and say that many founders are getting a rude awakening—primarily attributed to the significant increase in the cost of capital. Interest rates have climbed as central banks tighten monetary policy to combat inflation, making debt financing more expensive and equity financing more dilutive. Not to mention all the potential black swan events occurring around the world.

These changes and conditions necessitate reevaluating business models, with a greater emphasis on profitability and cash flow sustainability over the “growth-at-all-costs” mentality of the olden days. Founders who adapt to these conditions by demonstrating fiscal responsibility and a clear path to profitability are likelier to stand out in the current funding environment. I’ve already seen startups that started their journey to capital efficiency and profitability earlier than the market get rewarded with fresh funding interest.

Flight to Quality

The current market conditions have ushered in a “flight to quality,” where investors are becoming increasingly selective, favoring pedigree startups with strong fundamentals, clear market differentiation, and sustainable growth prospects. This shift departs from the previous trend of betting on potential alone. Investors are scrutinizing metrics such as unit economics, customer acquisition costs, lifetime value, and burn rates more closely than ever. As mentioned, startups that can showcase resilience, operational efficiency, and a robust business model are finding favor among investors who are looking for safer harbors in a turbulent economic sea.

Deals are Taking Longer

Another significant change in the startup funding landscape is lengthening deal-making timelines. In 2021, I watched founders receive their cheques in two to four weeks. This year, I’m getting reports of poor founders waiting up to six months. Due to the heightened diligence and the flight to quality, investors are thoroughly vetting potential investments. I don’t fault them at all. It’s a healthy reset. 

This extended scrutiny involves deeper dives into financials, team backgrounds, product-market fit, and competitive landscapes. As I said, as a result, the fundraising rounds that might have closed in a matter of weeks in 2021 are now testing founders’ ability to manage burn and force decisions about revenue. And again, I don’t think this is necessarily a bad thing. However, this slowdown also necessitates that startups plan their fundraising activities well in advance and maintain sufficient runway to navigate through these longer negotiation and due diligence periods.

Investors are in a Wait and See Mode

Lastly, many investors have adopted a wait-and-see approach, particularly with an eye on the performance of IPOs and the broader economic indicators. This cautious stance is partly due to the tumultuous uncertainty (insanity?) surrounding the 2025 U.S. election, which could have significant implications for the regulatory and economic environment affecting startups. Until then, investors are closely watching how newly public companies perform as a barometer for market appetite and stability. This conservatism is prompting startups to focus on building solid businesses that can weather economic fluctuations and attract investment based on intrinsic value rather than speculative growth prospects.


The startup funding environment of 2024 is markedly different from the high-flying days of 2021. 2023 was a “mass extinction event” for startups, followed by the “white collar apocalypse” of tech layoffs. To top it all off, we’re still in the baby stages of AI and automation. What happens when OpenAI releases GPT5? Get ready. It’s not over.

Founders and investors must navigate this new landscape understanding and accepting the changed dynamics. Adaptability, a focus on quality, preparedness for longer fundraising cycles, and resilience in economic uncertainty are key to thriving in this evolving ecosystem. As we move forward, these trends will likely shape the startup world well into 2025 and beyond, underscoring the importance of building fundamentally strong companies that can withstand the tests of time and market shifts.

About Raze Fintech, Inc.

Raze is a disruptive operating system that significantly reduces the cost of raising capital acquisition for startups while substantially increasing transparency, access, automated compliance, and efficiency for investors. Startups and existing businesses can design, set up, and deploy their raise using equity, debt, and revenue financing to qualified investors.

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